Thursday, September 23, 2010

Facebook Game Changer: Don’t Miss Out

Business owners like you are excited about social media tools such as Facebook, YouTube and Twitter. But, the trouble is, with such explosive growth and widespread popularity, how do you get recognized among 500 million Facebook users and get a piece of the action to drive your business growth?

The Answer: Set-up The Best Social Media Infrastructure, Tools, + Custom Branding to compete with the top players in your industry without paying top dollars!

Up until recently on Facebook, although you could make friends and have fans (which Facebook now calls “likes”), you could not build your list with your Facebook friends’, fans’ or likes’ direct e-mails. Which made it incredibly difficult for you to cut through the social media “noise” to produce tangible results.

Why? Direct e-mail marketing is one of the most powerful, proven and profitable strategies available to us for minimal cost and maximum returns as business owners today.

Yet, until now, Facebook, the largest and best-known social media network, did not allow you to collect direct e-mail addresses of fellow Facebook users, a big downside to producing profitable results.

Now, for the first time ever, an important new custom programming tool is available to you. (Drum roll, please.) You can now turn your Facebook presence into a powerful viral tool that ultimately converts Facebook visitors into real leads via a Facebook “Like” Page, which is actually a lead capture page that sits on your Facebook Welcome tab.

So, in effect, when someone goes to visit your profile on Facebook, he or she will first be directed to your Facebook Like Page (lead capture page).

FacebookLikePageTake a look at my new customized Facebook “Like” Page to the right. There are a couple of important elements involved in making this cutting-edge tool work for you.

1. A custom-programmed welcome tab with your business branding to have your Facebook “Like” page set up to invite visitors to opt in to your list. That way, you not only capture your visitors as fans but–more important–you capture your Facebook visitors’ names and e-mail addresses–JUST LIKE A LEAD CAPTURE PAGE.

How valuable would it be to you to have your Facebook presence be a powerful lead-generation tool for your business and profitability? Very or VERY VERY?

2. A custom welcome video, shot and edited with a video marketing expert. That expert should work with you on customizing a compelling Facebook Like Page video script prior to your shoot, as well as direct you on your shoot day to ensure that you receive valuable footage and, ultimately, an effective video that provides an incentive for your Facebook visitors to opt in to your list.

This is mucho importante, because if you just throw up any old poorly produced video, your Facebook visitors won’t be tempted to leave their name and e-mail address or even become your fan.

3. A specialty 3D graphic for your Facebook Like Page FREE gift offering. After all, no one leaves his or her precious name and e-mail address these days unless you give that person something valuable. Not sure what that something valuable might be? Your video marketing expert will review this with you during your video script prep process. After all, you will be offering this free gift in your videos, so it all comes together! Ahhhhhh! :)

4. A custom tool embedded directly below your Facebook Like Page to invite your Facebook friends to become fans, and have your fans invite their friends to become fans (uh, did someone say viral marketing?)

This tool is key, as it offers you and your Facebook visitors an opportunity to directly invite their friends to do exactly what you hope they will do on this social medium forum: create a viral explosion by having friends tell their friends–and their friends tell their friends–about you and your business, ultimately becoming fans and grabbing your free gift by opting into your list.

Think about it. As business owners, have we ever had this type of marketing available to us before?

5. An e-mail auto-responder setup that automatically e-mails your Facebook Like Page visitors who choose to opt in instantly! Thus, you build a relationship with your prospects quickly and effectively.

This step is also why there is custom programming involved. Because as soon as someone leaves her name and e-mail address, an e-mail auto-responder campaign is generated to go out to your new subscriber with her free digital gift, whether it might be an audio file, videos or even a free digital report.

You build relationships in powerful new ways by utilizing this tool, which automates your marketing, extends your value line and warms up your new leads to be buyers very soon! :)

6. A 30-minute training session on how to operate successfully every element of your Facebook Like Page to ensure you successfully build your list quickly and effectively.

You want to know how to access all your new names and e-mail addresses so you can add them to your e-mail marketing campaign list and begin converting your new leads into sales.

Q: Is this custom-programming Facebook Like Page a free application that I can just find and plug in on Facebook?

A:

1. Your custom video shot, edited and dropped onto your Facebook Like Page
2. A tool that invites your Facebook visitors to become fans/likes
3. A 3-D image of your FREE gift to incentivize your Facebook visitor to opt in to your list
4. An opt-in box for your visitor's name and e-mail address
5. An invite-your-friends tool at the bottom of your Facebook Like Page asking visitors to invite their friends to opt in and claim their FREE gifts and become fans/likes.
6. Training on how to actually manage your Facebook Like Page, from accessing your new leads' names and e-mail addresses, to inviting friends, updating your e-mail auto responder campaign, and navigating the software.

Q: What should I look for in working with a vendor to help me set up my Facebook Like Page?

A:

1. Your vendor should cover all the steps listed above. For example, if you only receive a graphic without the custom tool to have your Facebook friends invite their friends, you are missing out on the viral marketing piece. Or, as another example, you want to be sure your e-mail auto-responder campaign is set up properly and that you know how to manage it. After all, there’s nothing worse than new subscribers to your e-mail list being unhappy that they did not get their FREE Gift.

2. You want to be sure your vendor is going to help you prepare your video script and shoot a video that is professional and highly effective in converting your Facebook visitors into fans/likes and ultimately opting into your list with their name and e-mail address.

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