In today’s competitive business landscape, you need the internet to help you drive sales. Period!
With that out of the way, it is imperative that the keywords you specifically choose are geared at serving two masters; the clients as well as the search engines. Keywords are the defining element of Search Engine Optimization.
Your search engine keywords are what leads your ideal demographic searching for your product and / or service to you, thus being the reason you must make sure your site is properly optimized for your specific keywords, successfully allowing ‘hot prospects’ to find you expediently and regularly.
In essence, key words allow people to search for you and surprisingly enough, find you. Search engines are designed to distinguish as well as differentiate you from your worldwide competition.
So what does this mean for YOUR business?
1. Easiest and Most Effective Way to Start: A Blog!
How will adding a blog to my website help bring in additional sales?
A blog allows you to use your key words time and time again, thus automatin highly targeted traffic back to you.
A blog is one of the most efficient and simplest ways to have your site rank high with the search engines regardless of how often search engines change their algorithms.
Making sure that your site has an abundance of valuable information and is keyword rich will result in an immediate, efficient, and effective way of driving ongoing prospects to you that convert into clients, repeat clients, and referrals.
A blog is one of the cheapest and smartest ways to build the content of your site quickly because every new post counts as a new page to your site! The more blogs you publish the “deeper” your site content will become!
Publishing approximately 3 blogs a week will result in Google rewarding you for adding valuable content on an ongoing basis.
Lastly, there are several points you must remember when writing and publishing your blog:
1) Key words must be imbedded into your title.
2) Key words need to be in your very first line.
3) The key words in your first line MUST be bolded in order for search engines to give your blog top priority.
4) at least 3-7% of the text should consist of your key words creating a high key word density for your blog.
2. Having keyword-optimized images on your site will help to drive traffic back to your home page!
Many search engines, including Google, include images in their search results.
Making sure you have keyword-optimized images allows your website to be picked up by the search engines resulting in higher web traffic being directed towards your site.
In addition to images being picked up by search engines they also act in complimenting your website and making it more enjoyable to consume. Blog posts are an especially good place to include images that will engage your visitor.
Also, in the HTML code that links your images to the page, make sure you include a top keyword in your image “alt” text.
(If you’re blogging in WordPress, use the “Title” field. If Blogger is your platform you’ll need to click on “Edit HTML,” find the “img” code for each picture, and then go in and manually add alt=”keyword-rich text” within the image tag — a big pain, but it’s worth it.)
3. Using videos online as an effective marketing tool.
Adding videos to your web site is the ideal way to help
bring web traffic to your site. One important part of adding online videos that you must remember is to ALWAYS have your keywords embedded into the title of the your video.
Adding a transcript to help search engines recognize the key words in your media content will also direct traffic to your desired web site page. Videos are also a great conversion tool that personalizes you and your message, ultimately converting viewers into clients.
Online videos are in the greatest demand on the internet with over 60% or more of web traffic searches currently being video.
Think about it, video offers individuals surfing the web to retain the same amount of information without having to devote as much time as if someone were to read about the subject. Also just having someone stop on your page to watch your uploaded video keeps them on your site 3 times longer than if there were no video at all.
4. Social networking and the web.
Be aware that in today’s society people are increasingly 
Instead, they’re relying on their social networks to find services and products as well as reliable recommendations for both.
According to Nielsen 20% of the people on social networks use those social networks as their main online navigation portal.
Building profiles with updated posts and comments surrounding your key words are an effective way to make everything relevant and easy to locate and share.
More and more often search engines are starting to return results from Facebook and other social networking sites as search results. This is a convenient and effective way to engage with your clients in addition to your prospective clients.
Executing these simple yet effective recommendations will help take advantage of some of the most powerful SEO opportunities out there and PROFIT!
© 2010 Vanessa Summers Companies LLC.
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