Let's welcome the two new staff : Kristin(Left) , Veronica(Right)
Monday, July 16, 2012
Thursday, December 15, 2011
Wednesday, December 14, 2011
Tuesday, December 6, 2011
Tuesday, October 4, 2011
Wednesday, September 21, 2011
Happy Birthday To Julia Tan ! !
With a new year of your journey, shall come more challenges, opportunities and greater success. Happy Birthday To Julia Tan !
Sp.Ace Core Value#2, Helpful Community
Tuesday, September 6, 2011
September Birthday Girls
Each day my friend you learn new things,
Each phase is like life's new innings.
Sometimes you get chances, sometimes you choose,
In this game of life, a smile is what I hope you never lose.
Wednesday, August 17, 2011
SalesFitters getting prepared for the MDRT Games
Presenting to all of you the two diligent & eager-to-learn FSCs during one of the training~
Wednesday, August 3, 2011
Thursday, July 28, 2011
L-C-E-P’: Easy Strategy for More Referral Conversations
Asking for referrals… or discussing referrals… or approaching others about wanting more referrals….
…does the thought of this make you uncomfortable?
Well, you’re not alone.
For most people interested in growing their referrals of clients and customers, discussing referrals almost feels like begging.
Today, I’ll share with you a concept that I call “L-C-E-P”, that will break down your referrals barrier rather easily.
I stress the importance of making sure people find VALUE in your services before you ever discuss referrals with them. So, presuming you know that others are valuing your work, let’s look at…
Are You Using The Concept of L-C-E-P?
L-C-E-P continues on the theme of value-recognized. It stands for “Low-Cost Experience Points.”
In other words, I want you to start thinking of ways you can communicate value to others via entry points to your services, and LCEPs (low cost experience points).
One of the simplest ways of doing this, and creating those LCEPs, (as an rough example), is to get your website (or web page) updated – it’s an online brochure, and as important as any hard marketing materials you now own (or plan on creating in 2010.)
How many brochures have you requested from a company recently? Zero probably.
What I’m driving at is for you to showcase your core competencies, including cloaked case studies, and other work illustrations that allow a person to come to experience you and your work.
Also, it still amazes me how many professionals see referral marketing and building referrals from clients as a means of offering forced inducements (bribes, rewards or otherwise) to the client to get new introductions, and new “experiences” with others.
Stop doing this. Referral bribes and rewards are cheap inducements. They are flawed and foolish.
Instead, hone-in on your Low-Cost Experience Points. Everyone has them in their business.
What are some in your business right now that you can offer to others?
What Does This Referral Marketing Diagram Tell You?
--The diagram clearly states that…through the chaos we manage each day, the next potential referral will only result from taking action to ask for the business. Business is around every corner and everyone knows someone that needs our product or service. Just get started and be passionate about taking care of your existing clients- source of the best referrals ever.
Tuesday, July 26, 2011
Subscribe to:
Posts (Atom)
